![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCcB_BRDzSDdy35hZlXvOSYeJH1UIxqdEfVUyT26-73xZyFOeo-dpc6Ydt0H9ai-HXZ4aXJWmHLs22TjwFst2yAWss_GNe7Hfp8w-_w9GYV0qOymxlu6PI9qrCk_AgFPSmr-JAOsUgYUv4/s320/amul.jpg)
But how does pricing of milk work at the dairy level, high fat milk is priced higher as the dairy is not able to extract by-products out of it so the price is higher. As the fat percentage gets lower the prices reduce. So the 99.9% fat free Amul should be priced low, because the dairy has extracted value out of the milk.
From a marketer's point-of-view if once should price a product keeping the target consumer in mind and not the production considerations...... though the slim milk is priced at 2 rupees higer than their "taaza" but is the pricing right?
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